Alevelmedia Marija

NEW RULES – DUA LIPA Music Video (2017) https://www.youtube.com/watch?v=k2qgadSvNyU Product context The music video ‘New Rules’ was released on 7 th July 2017. It was premiered through Lipa’s YouTube account. The music video was directed by Henry Schofield. Industry context Dua Lipa’s estimated net worth is about $3 million. She has made most of it from her singing. She has 34 awards from 80 nominations and has 2 Grammys from the 34 awards. Consider the use of moving media language and codes and conventions: There are wide shots of women continently in the music video, the wide shot shot of the female bodys, showing a lot of their skin, and this creates the male gaze theory. Consider how the different elements of media language, and the combination of elements, influence meaning and communicate multiple meaning: In the music video we can see pink flamingo. Flamingo symbolism calls for you to be vibrant and outgoing, and to be well-balanced and resourceful in life. The...

Evaluation  The aims of my coursework were to create summer and winter magazine covers, and one double-page spreadsheet in teen magazine genre. Therefore the target audience is young people aged 16-24. I chose this particular genre because, while doing my research, I found it much easier to analyze and understand teen genre magazines as I am that age. Therefore I thought for me to achieve a better result in this task, it would be great to try and produce a magazine in this genre. While researching, I looked at similar types of magazines analyzed technical, verbal and symbolic codes in them. That helped me to look at the magazine genre more detailed and spot thing that I didn't pay attention to before, and also that gave me more ideas for my own teen genre magazine production. I incorporated teen genre conventions by, for example, using the hashtag on one of my headlines of the summer magazine cover. I also used teen models for my magazine photos to create a ...